Building a Sales Strategy for Life Science Products Sales strategy is a critical component of any business, including the life science industry. Developing an effective sales strategy requires a deep understanding of the market, customers, and competitors. In this blog post, we’ll explore some key steps for building a sales strategy for life science products. […]
12
Jul
Jul
Miller Heiman is a sales training and consulting company that offers a structured approach to sales called the Strategic Selling® methodology. This methodology can be particularly useful in the life science industry for several reasons: Overall, the Strategic Selling® methodology can be a useful approach for selling in the life science industry, helping to manage […]
10
Jul
Jul
Case Studies: Successful Go-To-Market Strategies in the Life Science Industry A successful go-to-market strategy is essential for companies in the life science industry. It helps companies bring products to market effectively and efficiently, reach their target audience, and achieve their business objectives. In this blog post, we’ll explore several case studies of successful go-to-market strategies […]
Life Science, Pharmaceutical, Tips
10 tips on setting up a business selling into the life science industry
06
Jul
Jul
Conduct market research Before starting a business selling into the life science industry, it’s important to conduct thorough market research to understand customer needs and preferences, competition, and industry trends. Develop a clear value proposition Based on your market research, develop a clear value proposition that differentiates your business from competitors and addresses the specific […]
Analytics, Life Science, Marketing
How analytical services are revolutionizing clinical trials in the Pharma industry
03
Jul
Jul
Clinical trials are a crucial part of drug development in the pharmaceutical industry. These trials are designed to test the safety and efficacy of new drugs before they are approved for use. However, traditional clinical trial methods can be slow, expensive, and inefficient. This is where analytical services come in. In this blog post, we […]
29
Jun
Jun
Bringing a new drug to market is a complex and multi-step process that typically involves several stages, including research and development, clinical trials, regulatory approval, and commercialization. Here is a high-level overview of the process of selling a new drug into the market: Throughout this process, it’s important for pharmaceutical companies to work closely with […]
Life Science, Marketing, Pharmaceutical, Tips
Identifying Key Opinion Leaders (KOLs) in the Life Science Industry
26
Jun
Jun
Identifying Key Opinion Leaders (KOLs) in the Life Science Industry The life science industry is highly competitive, and success depends on staying at the forefront of innovation and research. Key Opinion Leaders (KOLs) play a critical role in advancing the industry by providing insights, sharing knowledge, and shaping opinions. Identifying KOLs is an important step […]
21
Jun
Jun
Supply chain management is critical for companies selling into the life science industry for a number of reasons: Overall, supply chain management is critical for companies selling into the life science industry, and can have a significant impact on quality, timeliness, risk management, cost efficiency, and customer satisfaction.
Analytics, Life Science, Pharmaceutical, Tips
Maximizing the Value of Clinical Data in a Go-To-Market Strategy
19
Jun
Jun
Clinical data is a valuable asset for companies in the life science industry. It provides insights into product safety and efficacy, informs product development, and supports regulatory approval. However, the value of clinical data goes beyond these traditional uses. In this blog post, we’ll explore how companies can maximize the value of clinical data in […]
14
Jun
Jun
Companies are increasingly moving away from traditional ampoules to vials due to several reasons. Here are some possible reasons why: Overall, the benefits of vials make them an attractive option for pharmaceutical companies and healthcare providers alike. While they may be more expensive than ampoules in some cases, the benefits of increased safety, ease of […]