Miller Heiman is a sales training and consulting company that offers a structured approach to sales called the Strategic Selling® methodology. This methodology can be particularly useful in the life science industry for several reasons: Overall, the Strategic Selling® methodology can be a useful approach for selling in the life science industry, helping to manage […]
Category Archives: Life Science
Case Studies: Successful Go-To-Market Strategies in the Life Science Industry A successful go-to-market strategy is essential for companies in the life science industry. It helps companies bring products to market effectively and efficiently, reach their target audience, and achieve their business objectives. In this blog post, we’ll explore several case studies of successful go-to-market strategies […]
Conduct market research Before starting a business selling into the life science industry, it’s important to conduct thorough market research to understand customer needs and preferences, competition, and industry trends. Develop a clear value proposition Based on your market research, develop a clear value proposition that differentiates your business from competitors and addresses the specific […]
Clinical trials are a crucial part of drug development in the pharmaceutical industry. These trials are designed to test the safety and efficacy of new drugs before they are approved for use. However, traditional clinical trial methods can be slow, expensive, and inefficient. This is where analytical services come in. In this blog post, we […]
Identifying Key Opinion Leaders (KOLs) in the Life Science Industry The life science industry is highly competitive, and success depends on staying at the forefront of innovation and research. Key Opinion Leaders (KOLs) play a critical role in advancing the industry by providing insights, sharing knowledge, and shaping opinions. Identifying KOLs is an important step […]
Supply chain management is critical for companies selling into the life science industry for a number of reasons: Overall, supply chain management is critical for companies selling into the life science industry, and can have a significant impact on quality, timeliness, risk management, cost efficiency, and customer satisfaction.
Clinical data is a valuable asset for companies in the life science industry. It provides insights into product safety and efficacy, informs product development, and supports regulatory approval. However, the value of clinical data goes beyond these traditional uses. In this blog post, we’ll explore how companies can maximize the value of clinical data in […]
The life science industry is heavily regulated, and navigating the regulatory landscape can be a complex and challenging task. Companies need to ensure they are compliant with various rules and regulations while also bringing innovative products to market as quickly as possible. In this blog post, we’ll explore some key considerations for navigating the regulatory […]
Introduction: The life science industry in the United Kingdom has emerged as a vibrant and expanding sector, contributing significantly to the country’s economy and scientific advancements. Alongside its rapid growth, the industry has seen notable shifts in employment patterns and demographic composition. This article explores the employment landscape and demographic trends within the UK’s thriving […]
Analytics has become a crucial tool in life sciences research, providing researchers with the ability to extract valuable insights and patterns from vast amounts of data. However, for those new to the field, analytics can seem overwhelming and complex. In this beginner’s guide, we will explore the basics of using analytics in life sciences research. […]