Artificial intelligence (AI) has rapidly transformed many industries in recent years, and drug discovery is no exception. In this blog post, we will take an in-depth look at the use of AI in drug discovery and explore its potential to revolutionize the pharmaceutical industry. What is drug discovery? Drug discovery is the process of identifying […]
Category Archives: Pharmaceutical
Life Science, Pharmaceutical, Strategy
Understanding the Cost of Drug Development in the Pharmaceutical Industry
16
Aug
Aug
Introduction The pharmaceutical industry plays a crucial role in advancing medical science and improving human health. Developing a new drug is a complex and resource-intensive process that requires substantial investments of time, money, and expertise. In this article, we delve into the various factors that contribute to the cost of drug development, shedding light on […]
Analytics, Life Science, Pharmaceutical
Exploring the benefits of real-world evidence in healthcare decision-making
09
Aug
Aug
Real-world evidence (RWE) is a type of data that is collected from real-world settings, such as electronic health records, insurance claims databases, and patient registries. In recent years, there has been increasing interest in using RWE to inform healthcare decision-making. In this blog post, we will explore the benefits of real-world evidence in healthcare decision-making. […]
Life Science, Marketing, Pharmaceutical, Tips
How to develop a successful Go to Market strategy in the Life Science industry
02
Aug
Aug
In the life science industry, developing a go-to-market (GTM) strategy is critical for success. A GTM strategy is a comprehensive plan that outlines how a life science company will reach its target audience and sell its products or services. The life science industry is complex, with a wide range of products and services, including pharmaceuticals, […]
26
Jul
Jul
CRISPR is a revolutionary gene editing technology that allows scientists to make precise, targeted changes to DNA sequences within cells. CRISPR stands for Clustered Regularly Interspaced Short Palindromic Repeats. CRISPR is based on a naturally occurring system that bacteria use to defend themselves against viral infections. The CRISPR system consists of two components: a protein […]
20
Jul
Jul
The life science industry is a rapidly evolving field, and there are several areas that are experiencing significant growth. However, one of the fastest-growing areas in recent years has been gene therapy. Gene therapy involves the use of genetic material to treat or cure diseases by modifying or replacing a patient’s genes. This approach has […]
17
Jul
Jul
Building a Sales Strategy for Life Science Products Sales strategy is a critical component of any business, including the life science industry. Developing an effective sales strategy requires a deep understanding of the market, customers, and competitors. In this blog post, we’ll explore some key steps for building a sales strategy for life science products. […]
12
Jul
Jul
Miller Heiman is a sales training and consulting company that offers a structured approach to sales called the Strategic Selling® methodology. This methodology can be particularly useful in the life science industry for several reasons: Overall, the Strategic Selling® methodology can be a useful approach for selling in the life science industry, helping to manage […]
Life Science, Pharmaceutical, Tips
10 tips on setting up a business selling into the life science industry
06
Jul
Jul
Conduct market research Before starting a business selling into the life science industry, it’s important to conduct thorough market research to understand customer needs and preferences, competition, and industry trends. Develop a clear value proposition Based on your market research, develop a clear value proposition that differentiates your business from competitors and addresses the specific […]
29
Jun
Jun
Bringing a new drug to market is a complex and multi-step process that typically involves several stages, including research and development, clinical trials, regulatory approval, and commercialization. Here is a high-level overview of the process of selling a new drug into the market: Throughout this process, it’s important for pharmaceutical companies to work closely with […]